Effing Rob's Beef Choice Packs

A meat lover’s dream, hand-picked by Effing Rob.

Looking to dip your fork into something unforgettable? Rob’s Beef Choice Pack is your intro to Alberta-raised Wagyu from Lakeside Farmstead — rich, buttery, and full of bold beef flavour.

Each pack is a hand-picked variety of premium cuts, perfect for grilling, pan-searing, or just showing off. Whether you’re hosting a dinner or treating yourself, this is the beef you brag about.

Once you try it, you won’t go back.

This is the Turf in our Surf & Turf line — no fish, just seriously good meat.