Effing Don't Be Basic Pack: NZ Edition

Couples Size – 10–12oz portions

Still buying the same two fish on repeat? Not this month.

We’re taking you straight to New Zealand with a curated lineup of premium, wild and world-class species designed to shake up your dinner routine — in the best way possible.

This couples-sized feature includes beautiful 10–12oz portions of:

• Moonfish (NZ)

• Gurnard (NZ)

• Tarakihi (NZ)

• Red Sea Bream / Snapper (NZ)

• Ora King Salmon Fillet (NZ)

From delicate and sweet to rich and buttery, each fish brings its own personality to the plate.

And we’re not just handing you something new and wishing you luck.

Every pack includes an info sheet for each species — learn where it’s from, what makes it special, and exactly how to cook it with confidence. You’ll get simple, dialed-in cooking tips and recipe ideas so you can step outside your comfort zone without overthinking it.

Think:
Pan-seared snapper with crispy skin.
Lightly floured gurnard in a hot cast iron.
Roasted tarakihi with fresh herbs.
Perfectly cooked King Salmon.

This is the pack for couples who want to explore, experiment, and eat really, really well.

Stop being Effing basic.
Your dinner deserves better.

Click here to follow all the recipes suggested: Effing Recipes