On a weekly basis, Effing Rob will curate a special package just for you based on the options available just like our Fish Club. You will receive an email 5-7 days prior to the Friday Delivery (or PICKUP at The Market on Riel) to see what the package will look like, why we chose those products and where they came from. It will also link to recipes and cooking instructions for each item. This is your chance to push, opt out (AKA jump overboard) or reel in the big one! See what I did there?

Each Effing Package will include the following for 2 people (4-6 meals):

  • 1  Effing Meal Kit (Lobster Rolls, Fish Tacos, Poke, Fish N Chips, Woodshed Burgers) – Full meal with all ingredients (and instructions) for you to prepare
  • 1 Fresh Fish Option (Fresh fish is hard because of mother nature, airplanes, seasons and usually something else so we never really know anything for sure. This is will flexible but always the best) – Recipe included!
  • 1-3 Effing Made Options (Crabby Cakes, Lobster Mac, Lobster Bisque, Clam Chowder, Seafood Lasagna or any of the wonderful options that we create)
  • 0-1 Shellfish Options (PEI Mussels, Salt Spring Island Mussels or BC Manila Clams) Don’t worry we will tell you how to handle and cook these. Try something new! Oysters not likely but can be added on as an extra. We might even have the Effing Lobster Bisque in the package to use as the broth for Mussels.
  •  1-3 Effing Friends Options (Alberta BBQ Collective, AAA Alberta Steaks (Surf and Turf), Meuwleys, Lakeside Farmstead, Drift Food Truck, Wild Game Consultants, Vancouver Island Sea Salt

Are you a Pescatarian? We got you covered….. Let us know in the notes and we will curate a special version just for you because we love fish and we love you!!

June 4, 2021 Week 4
Effing Kit Effing Salmon Burger Kit
Effing Fresh 2 X 1 pound Cooked Lobster
Effing Fresh Rockfish 12oz
Effing Made 12oz Cedar Plank Char
Effing Friends AB BBQ Collective Pastrami
Effing Friends Meuwley’s Cajun Spice
Effing Made NE Clam Chowder
Week 3 – May 21
Poke Kit – Regal Salmon 12 oz
Steelhead 1 pound
Rockfish Mulligatawny
Tortilla Chips
Salsa – Garlic
Sockeye Strips
Cold Smoked Tuna
Week 2 – May 7
Lobster Roll Kit
Icy Waters Charr (0.75 pounds)
Clams 2#
Lobster Mac
Aji Sauce
Drift Ketchup
Crab Corn Fritters
Week 1A – April 23
Fish Taco – Rockfish
Hali Cheeks (0.75 pounds)
Effing Cioppino
Crabby Cakes X 2
PEI Mussels
VI Sea Salt
Crab Dip

We have created the Effing Fresh Subscription (Curated by Effing Rob) for you. The first 15 (VIPs) to sign up will be locked in at 20% off for the first 6 months. Then (Not Too Late) 15 more spots will open up at 15% off for 6 months and finally the regular (Missed the Boat) subscription will be 10% off. We will offer these curated packages to “try” at our regular price of $145.99. The VIP subscription would then be $116.79 every TWO WEEKS and a savings of almost $400 over the 6 months. If all goes well we may even extend that 6 months further.

The subscription will be very flexible on skipping a week or bumping to the next week. If a VIP cancels we will keep the pyramid stable by moving up the next “supportive” subscription. The subscription will renew every 2 weeks and will include a variety of Effing Fresh and Market on Riel options.


Below is an email sent to describe the package and link to recipes:

Good afternoon and thank you for putting your trust in us (AGAIN)!!

Delivery (unless otherwise discussed) will be via Organic Box on Friday, May 21st.

We are still awaiting full confirmation on our fish options for next week but your Effing Fresh Subscription will likely look like:
Week 3
Poke Kit – Regal Salmon 12 oz
Steelhead 1 pound
Rockfish Mulligatawny
El Mercado Tortilla Chips
Red House Salsa – Garlic
AB BBQ Collective Ribs
Candy Smoked Sockeye Strips
Cold Smoked Albacore Tuna
If you ordered an extra Effing Kit that will be the Fish Taco Kit with Argentina Red Shrimp.
If you ordered the Pescatarian Option you will see:
  Week 3
Poke Kit – Regal Salmon 12 oz
Steelhead 1 pound
Rockfish Mulligatawny
El Mercado Tortilla Chips
Red House Salsa – Garlic
Fresh Scallops – 8oz
Candy Smoked Sockeye Strips
Cold Smoked Albacore Tuna
Some extra information:
1. Poke Bowl Kit Instructions – Not Live until next week
2. BC Steelhead Fillet. Use the Drift Food Truck Aji Sauce here as a BBQ Sauce. If you want to BBQ it I’d suggest putting down a layer of tinfoil. RECIPE HERE
3. Rockfish Mulligatawny is a great soup that we make. Rockfish is caught by my dad’s boat in BC called the Miss Tatum.
4. El Mercado is an Edmonton company that we source our tortillas and chips for the ceviche and taco kits. Red House Salsa is a St. Albert Company that produces a great product.
5. AB BBQ Collective Full Rack of Ribs. Stove Top: Heat a pot of boiling water large enough to hold the package. Once the water comes to a rolling boil, turn down to a simmer and place the entire sealed pack into the water for 5 minutes, or until heated through and hot to touch. Let the heated bag cool for a minute on a plate, then cut open the package and serve.
6. Candy Sockeye Strips and Cold Smoked Tuna will be smoked early next week by our friends at AB BBQ Collective and they are amazing. Thinly slice the cold smoked tuna and enjoy!!!
All the best,
Effing Rob